The State Of Mobile Attribution

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Key Findings80% of “Top 500 Overall” ranked apps on iOS, have implemented an attribution SDK, which seems to become a must-have component of any mobile app tech stack.

AppsFlyer dominates with 60% Android market share and 50% iOS market share globally, followed by Adjust with 24% and 26%, and Tune with 10% and 9%, respectively.

When isolating Android apps with over 10 million installs, we see a tighter race with AppsFlyer still leading the pack, although by a smaller margin with 35% of the market, followed by Adjust with 29% and Tune with 22%

Kochava and Tune have high uninstall rates on Android and iOS, respectively, while AppsFlyer and TalkingData assume the top 2 positions across both platforms.

AppsFlyer’s leading market share position is likely to grow even further in the future, thanks to its 80%+ market gain among new apps on the past month.


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