The Mobile Power Index

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Key Findings78% of “Top Overall” ranked apps on Android and 55% on iOS, have implemented at least one In App Advertising SDK, which seems to become a must-have component of any mobile app monetization stack.

OneAudience and Cuebiq are the most popular Data monetization SDK’s on Android with a 33% market share.  

AppsFlyer leads the attribution SDK category with Android market share of 71% and 51% on iOS globally.

Game developers have increased their use of in game ads and specifically with Rewarded ads.

UnityAds is the most popular Rewarded Ads SDK on Android with 48% market share.


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