The Mobile Power Index
Everything you need to know in one report
Key Findings78% of “Top Overall” ranked apps on Android and 55% on iOS, have implemented at least one In App Advertising SDK, which seems to become a must-have component of any mobile app monetization stack.
OneAudience and Cuebiq are the most popular Data monetization SDK’s on Android with a 33% market share.
AppsFlyer leads the attribution SDK category with Android market share of 71% and 51% on iOS globally.
Game developers have increased their use of in game ads and specifically with Rewarded ads.
UnityAds is the most popular Rewarded Ads SDK on Android with 48% market share.